Using Itunes
Open iTunes. Select Menu > Advanced > Subscribe to Podcast
Enter, or copy and paste this address:
http://www.keywestbusinessworld.com/podcast/kwbw.xml
You will automatically receive this podcast each time it's published.

Using another Podcasting tool
Copy the URL in the box below into your preferred podcasting tool software (e.g. Odeo, iPodder, etc).
http://www.keywestbusinessworld.com/podcast/kwbw.xml
You will automatically receive this podcast each time it's published.

Learn More About Podcasts
Bring yourself up to speed on Podcasting by visiting the Official Apple Podcasting Page and perhaps also reading the definition at Wikipedia.